Lead Generation • Advertising
Paid Ads
High‑intent Google and Meta campaigns tuned for lead quality and ROI.
Google AdsMetaAttribution
Paid Ads
Turn ad spend into booked jobs. We build disciplined campaigns with strong offers, tight targeting, and tracking you can trust.
What you get
- Google Search and Performance Max built to capture high‑intent demand
- Meta lead forms and remarketing that bring back ready‑to‑buy visitors
- Offer testing and landing pages designed to convert—not just click
- Weekly optimization and reporting focused on lead quality and ROI
Who this is for
- Local businesses needing steady, high‑intent leads
- Teams with ad spend but inconsistent results
- Owners who need clear tracking from click → call → booked job
Problems we solve
- Wasted budget on broad, low‑intent traffic
- Weak offers and generic ads that don’t convert
- Broken or missing attribution and call tracking
Our process
- Research and structure: keywords, audiences, and campaigns
- Create: ads, extensions, landing pages, and offers
- Track: GA4, conversions, call tracking, UTM hygiene
- Optimize: bids, negatives, creatives, routing, schedule
- Report: weekly highlights; monthly strategy review
Deliverables
- Campaign buildout and naming conventions
- Ads and creative variations with testing plan
- Landing page or CRO recommendations
- Conversion tracking and dashboards
Metrics we track
- Cost per lead and lead quality
- Booked jobs and revenue attribution
- ROAS and share of voice on high‑intent terms
Timeline
Initial build typically 1–2 weeks; optimization is ongoing with weekly cycles.
Tools
Google Ads, Meta, GA4, GTM, CallRail/Invoca, Looker Studio.
Engagement options
- Monthly retainer for management
- Optional landing page build and CRO support
Related services
FAQs
What budget do we need?
Most markets start at $1–3k/mo per channel; we’ll tailor based on goals.
Do you build landing pages?
Yes—we create or optimize landing pages to improve conversion rates.
How do you ensure lead quality?
We target high‑intent terms, add negatives, qualify forms, and align offers to your ICP.
Do you require long‑term contracts?
Month‑to‑month management after setup; we earn retention through results.
Which platforms do you manage?
Google Ads and Meta are core; we support LinkedIn where B2B fit is strong.
Ready to Turn Ad Spend Into Booked Jobs?
We’ll map your high‑intent terms, build the structure, and prove it with tracking.
