Consulting • Strategy
Digital Strategy
Clear roadmap across SEO, web, and ads—aligned to revenue goals. Audit → Plan → Execute.
Web • SEO • AdsRoadmap & KPIs
Digital Strategy
Stop guessing. Get a focused 90‑day plan that turns website, SEO, and ads into booked jobs—with clear KPIs and ownership.
What you get
- Deep‑dive audit across SEO, website, and ads to surface quick wins and critical risks
- Offer positioning and messaging guidelines that sharpen your value
- Quarterly roadmap with milestones and KPIs so everyone knows what happens next
- Dashboards that tie activity to leads and revenue—not vanity metrics
Who this is for
- Local businesses that want steady, qualified leads
- Teams with scattered marketing efforts and unclear ownership
- Leaders who want revenue‑tied reporting and accountability
Problems we solve
- No clear plan across SEO, website, and ads
- Poor conversion: traffic that doesn’t turn into booked jobs
- No attribution: can’t see which channels produce real revenue
Our process
- Discover: goals, offers, ICP, and constraints
- Audit: website, SEO, analytics, ads, CRM/tracking
- Roadmap: quarterly plan with milestones and KPIs
- Execute: implement, QA, iterate; weekly priorities
- Review: monthly reporting and next‑step adjustments
Deliverables
- Audit report and prioritized issue list
- Messaging and offer guidance
- 90‑day roadmap and weekly sprint plan
- Looker Studio dashboard with KPIs
Metrics we track
- Leads, cost per lead, and lead quality
- Conversion rate (visit → lead; lead → job)
- Organic clicks, rankings, and local visibility
Timeline
Strategy engagement is typically 2–3 weeks. Execution runs in monthly sprints.
Tools
GA4, Looker Studio, Google Search Console, Google Ads/Meta, CMS, and CRM.
Engagement options
- Strategy only (audit + roadmap)
- Strategy + execution (fractional leadership + hands‑on delivery)
Related services
FAQs
Can you work alongside our agency?
Yes—we collaborate and provide strategy, QA, and accountability.
How do we measure success?
We agree on KPIs upfront and report monthly on leads, CPL, and conversion.
What happens in the first 30 days?
Discovery, audit, and a 90‑day roadmap with quick wins prioritized.
Who needs to be involved on our side?
An owner/leader for decisions, a point of contact, and anyone managing your site or ads.
Do you require long‑term contracts?
No annual lock‑ins. Strategy projects are fixed‑scope; ongoing is month‑to‑month.
How is pricing structured?
Strategy is fixed‑price; ongoing execution is a monthly retainer aligned to scope.
Ready to Align Your Marketing to Revenue?
Book a strategy session. We’ll audit your current setup and build a 90‑day plan.
