Your Website is Your Roofing Reputation
Kui Kapu
A homeowner just had hail rip through their neighborhood. Before they even step outside to check their roof, they pull out their phone.
In less than 60 seconds, they’ve already decided which roofer they trust — and it wasn’t the guy with the biggest billboard.
75% of people judge a company’s credibility based on its website. Most roofing sites are outdated, slow, unclear — making them look untrustworthy before they’re even called.
Contrast: two roofers — one has a clean, fast, mobile‑first site with real reviews; the other has a clunky, 2010 template. Guess who got the job.
Digital presence isn’t a “nice‑to‑have” — it’s your storefront, your handshake, your reputation.
Here’s how you can ensure this for your roofing company right now.
Action steps
- Update your website to load in under 3 seconds.
- Feature 3–5 video testimonials front and center.
- Add real job photos, not stock images.
- Post weekly proof (GBP posts, blogs, or reels).
Your reputation starts before they ever call.
Get with your digital marketing team today — or book a free Digital Health Check Audit with Endura Media to see where you are, where you want to be, and how to get there.
Sources & Further Reading
- White Peak Digital – Website Design Statistics 2024: Key Facts & Figures
- Business Dasher – 57+ Important Website Statistics Every Business Owner Must Know
- Linearity Design Blog – UX Statistics You Need to Know in 2024
Kui Kapu
Co‑Founder | Endura Media
Digital Consulting Agency