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Lead Generation Without Trust Is Just Noise for Roofers

Imagine spending $5,000 on roofing ads.

Your phone is buzzing—it’s exciting. But only 1 in 10 of those leads actually books a job.

Why? Because when they searched your name, they didn’t trust what they saw.

In fact, 91% of homeowners rely on online reviews before choosing a contractor. And it’s not just that they glance at them—85% of consumers say they trust online reviews just as much as personal recommendations from a friend.

Multiple surveys confirm the same trend, reporting that roughly 79–84% of people trust reviews as much as referrals.

The impact doesn’t stop there—according to G2, 90% of buyers are more likely to convert once they’ve read positive reviews.

These show that without trust signals, lead generation—whether organic or paid—fails to convert.

One roofing client booked 120 leads last month—but only closed 3 jobs. Their competitors had better reviews, a clean website, and instant follow-up systems. Those ‘cold’ ad leads looked hot when paired with trust indicators.

Lead generation isn’t enough. Trust is the conversion trigger. Roofers need speed plus credibility: first responders with proof.

Application (Action Steps)

Leads don’t turn into jobs—trust does. Let us audit your lead funnel and show you where you’re losing trust, wasting money, or missing jobs.

Book your free Digital Health Check Audit with Endura Media today.

Sources & Further Reading

Kui Kapu
Co‑Founder | Endura Media
Digital Consulting Agency

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